El Departamento draws from Berlin night life for store interior Architecture and interior design studio El Departamento has actually developed the Berlin flagship store for the streetwear brand name Nude Job, located on Alte Schönhauser Straße. The task establishes a retail environment shaped by referrals to Berlin’s nightlife culture of the 1970s, combining fashion display screen with a scenographic spatial narrative. Making use of the tradition of entrepreneur and club owner Rolf Eden, the design explores the visual language associated with the city’s historical club scene through an intentionally expressive and kitsch product combination.
Led by Marina Martín and Alberto Eltini, the studio developed the store as a spatial interpretation of Nude Job’s brand identity within the cultural context of Berlin. Instead of embracing the minimal visual frequently associated with contemporary retail areas, the interior utilizes layered materials, dense textures, and theatrical lighting to build an aesthetically charged environment. The principle reframes the brand name’s existing referrals through a regional story, translating components of Berlin night life culture into architectural type.
The style process started with research study into Berlin’s social and cultural history, especially the bar culture associated with the 1970s and 1980s. Rolf Eden’s personality and his function in shaping the city’s night life served as a conceptual referral for the job. The resulting spatial story, titled Nude Project Pass away Dynastie, draws from the atmosphere of controlled club environments in which lighting, noise, and interior design interacted to form social experience. This technique is reflected in the interior architecture, where lighting systems, sound equipment, and furniture are treated as active elements of the spatial structure. Products such as burl wood, heavy velour upholstery, patterned drapes, and richly textured carpets develop a visual environment informed by historical recommendations to nightlife interiors.
El Departamento designs Nude Job’s Berlin flagship|all images by Miguel Fernández-Galiano Layered materials and themed spaces shape Nude Task’s store Creative studio El Departamento structured the shop as a sequence of areas, each defined by a distinct visual identity and product treatment. The experience begins in the Main Lounge, which works as the primary reception and retail location. Burl wood surfaces appear across walls and furniture, referencing the decorative interiors of the 1970s. Technical lighting systems and an incorporated speaker installation inhabit a popular position within the space. A large graffiti-style canvas positioned above a black counter introduces the brand’s graphic language. Extra aspects, including a game maker and a turning central screen designed to look like a vinyl record, contribute to the spatial composition.
From this area, visitors pass through red neon portals and mirrored ceilings to reach The Library, conceived as an intermediate space. Here, the floor covering moves to a green carpet including a botanical pattern. A custom-made fireplace influenced by classic domestic interiors is framed by wooden shelving, presenting a property recommendation within the retail setting. The fireplace likewise conceals a radiator, integrating visual expression with functional heating. Mirrors positioned across ceilings and walls increase reflections of materials and textures throughout the space. At the back of the store, the spatial sequence culminates in The Forbidden Room, where the style heightens its product and chromatic language. The area is defined by deep red surface areas and vertical channel-tufted brown wall upholstery. At its center, a black grand piano functions as a screen platform for garments. Above it, a red crystal chandelier is suspended from a mirrored ceiling.
The dressing room area, referred to as the ‘Ego Amplifier,’ continues this meaningful method. Leopard-print carpeting and velvet drapes frame the changing spaces, while mirrors incorporate graphic messages referencing punk culture. These aspects connect the interior with the alternative cultural scenes traditionally connected with Berlin, while reinforcing the brand’s identity through spatial style. Through this sequence of rooms, the flagship shop establishes a retail environment in which material selection, lighting, and scenographic composition structure the visitor experience and frame the presentation of the brand name’s clothing collections.
the retail interior draws recommendations from Berlin’s 1970s nightlife culture the concept translates club culture into a spatial retail narrative