Cast in saturated mono- and multichromatic hues– pictures of Holly Hunt’s brand-new Onward Collection indicate a vibrant shift for the well-established Chicago furniture brand, part of the Knoll universe given that 2014 and the Miller Knoll corporation since 2021. The natural surfaces of rectilinear sideboards and soft tones of reasonably plush sofas long associated with the store manufacturer have been replaced by the smooth lacquered surfaces of swelling stools and the porous dimple texture of forged metal side tables.

Red modern sofa from Holly Hunt against a red background, photographed from the side with dramatic lighting that creates distinct shadows and highlights.

A modern Holly Hunt sofa illuminated by pink and blue lights against a blue background.

Marking seasoned talent Chris Eitel’s current visit as Holly Hunt Style Director, the newly imagined 9-piece offering nods to the sculptural audacity of Vladimir Kagan Style Group, for which he complementarily works as Executive Creative Director. Eitel invested years training with the sibling brand’s late name– an ever-provactive giant of American design– however likewise established his own vocabulary.

Rectangular object with a textured, geometric surface pattern, illuminated by red and pink lighting. Reminiscent of a Holly Hunt bench or cushion, it is viewed from above at an angle.

Onward appears to have actually become a coherence of designs and ambitions but, as the name suggests, announces something totally nascent. It’s neotenic, all of a sudden proportioned, space age even, but still demonstrative of Holly Hunt’s commitment to uncompromising quality, fine-tuned luxury, and classic design. To make sure the efficacy of this cohesive venture, Eitel worked carefully with SVP and Executive Creative Director Jo Annah Kornak and their internal group.

Two modern, glossy vases from Holly Hunt are placed side by side on a reflective surface, illuminated with strong green lighting and slight motion blur.

A modern table by Holly Hunt with a thick wooden top and two vase-shaped bases is lit from below, casting teal light and dramatic shadows on a dark background.

“Onward represents a specifying moment,” she stated.”It embodies the aspiration of the design studio and brightens the path ahead. Each piece is designed to make a declaration, crafted to command attention and play the hero in any space. This collection stays real to the brand’s DNA while providing Chris’fresh new point of view. ” While the totally handcrafted Isley Couch stabilizes the crisp profile of a shaped solid wood base and a tight seat-and-back, the aptly named Selina Slipper Chair takes on soft curves and archetonic resolve. Its fluid upholstery matches a sculpted solid wood frame that, with an open and light shape, handles unexpected exclusive measurements. The Lucius Console is clad in an unique ring-cut veneer and has an extended lacquered base. As with all 9 pieces, the design is indicated to cut a striking figure, end up being the star of a program, no matter interior style. The Damage Cabinet is specified by a balanced pattern of recessed types imbuing it with both visual and visceral aplomb. Even the smaller sized lacquer finish Yoel Stool takes the cake.

A modern Holly Hunt table with a rectangular top supported by three glossy purple cylindrical legs, illuminated by overlapping blue, purple, and pink lights.

” Every renowned design brand name reaches a minute when it must reinterpret its legacy to continue constructing it … onward,”said Eitel.”Onward is playful, dynamic, and the start of something exciting and fresh– a brand-new period for the brand. It catches the spirit of Holly Hunt through a contemporary lens and shows that a storied style home can progress without losing its soul.”

A metallic, rectangular side table by Holly Hunt with rounded edges sits on a yellow surface, casting layered shadows in green and blue hues.

A small, rectangular Holly Hunt metal table sits under warm, geometric light patterns casting sharp shadows on the wall and floor.

Curved, modern Holly Hunt sofa with cream textured upholstery and smooth wooden side panels, beautifully lit by green and yellow lighting.

Modern yellow upholstered sofa with rounded edges and a cylindrical wooden armrest, reminiscent of Holly Hunt's refined aesthetic, photographed under dramatic lighting.

A modern, abstract bench with curved, layered forms and a smooth surface, illuminated by blue and purple lighting against a blue background—a striking piece reminiscent of Holly Hunt's innovative design aesthetic.

A soft, abstract pink and red sculptural object rests on a bright pink background, reminiscent of the refined aesthetic found in Holly Hunt designs.

A modern purple armchair from Holly Hunt is shown against a dark background, with multiple overlapping silhouettes suggesting motion or rotation.

A Holly Hunt pink armchair sits in the center of a glowing pink ring against a dark background, with a slight blur suggesting motion.

A blurred image of a modern, rounded Holly Hunt chair against an orange background, suggesting motion or rotation, with part of the chair in shadow.

A sculptural bench with a yellow speckled cushion and smooth wooden base, illuminated by a blue circular spotlight in a dark setting—echoing the refined aesthetic of Holly Hunt.

A contemporary Holly Hunt bench with a speckled yellow cushion and wooden base, photographed with dramatic lighting and a double exposure effect casting overlapping shadows.

A close-up of a textured yellow object resembling a banana in a spotlight, accented by a purple ring of light on a dark surface—evoking the playful, modern aesthetic of Holly Hunt.

A glossy, modern orange stool by Holly Hunt, featuring a round cushioned top and an open side, sits on a matching orange surface against an orange background.

A modern, glossy stool from Holly Hunt with a cutout base and cushioned seat is displayed against a bright pink background.

A modern, white, sculptural stool by Holly Hunt is illuminated by a blue spotlight against a dark background.

A modern, minimalist, white Holly Hunt stool with a curved design is illuminated by blue lighting against a dark background with a blurred motion effect on one side.

A modern Holly Hunt stool is shown under two different lights: purple on the left side, yellow on the right, creating colored shadows and contrasts on a dark background.

< img src="https://design-milk.com/images/2026/03/Holly-Hunt-Onward-15-810x540.jpg" alt="Curved, modern Holly Hunt couch with cream textured upholstery and smooth wooden side panels, wonderfully lit by green and yellow lighting." width="810" height="540"/ >< img src="https://design-milk.com/images/2026/03/Holly-Hunt-Onward-23-810x540.jpg" alt="A modern Holly Hunt bench with a speckled yellow cushion and wooden base, photographed with significant lighting and a double exposure effect casting overlapping shadows." width="810" height="540"/ >
< img src="https://design-milk.com/images/2026/03/Holly-Hunt-Onward-27-810x1214.jpg" alt="A contemporary, white, sculptural stool by Holly Hunt is illuminated by a blue spotlight against a dark background." width="810" height="1214"/ > < img src="https://design-milk.com/images/2026/03/Holly-Hunt-Onward-28-810x1214.jpg" alt="A contemporary, minimalist, white Holly Hunt stool with a curved design is illuminated by blue lighting against a dark background with a blurred motion result on one side." width="810" height="1214"/ > < img src="https://design-milk.com/images/2026/03/Holly-Hunt-Onward-29-810x608.jpg" alt="A contemporary Holly Hunt stool is shown under 2 different lights: purple on the left side, yellow on the right, producing colored shadows and contrasts on a dark background." width="810" height="608"/ > To learn more about the brand, check out hollyhunt.com. Photography courtesy of Holly Hunt. < img src="https://design-milk.com/images/2024/07/Adrian-Madlener-Design-Milk-Headshot-100x100.jpg" width="100" height="100" alt =""/ > Adrian Madlener is a Brussels-born, New York-based writer focusing on collectible and sustainable style. With a specific concentrate on topics that exemplify the best in craft-led experimentation, he’s committed to supporting skills that forge ahead in numerous disciplines.

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