Craig Andriulli (imagined leading left) and Michael LiPari (imagined top right), handling partners of Fortress Home loan Advisors, now wish to share their knowledge with other home mortgage lenders to help raise their services.
“I can inform you what’s different, and what we focus on,” Andriulli informed Mortgage Expert America. “It’s harder to get your rhythm, since the business runs in a similar method forever. So you’re bucking the trend to some degree. And so with the recommendation partners, I try to train these guys and state you do not want to place yourself as a commodity.
“If I pay for simply marketing, now we have a relationship because I’m spending for marketing. Well, technically, that’s not actually a relationship. You’re sharing a cost, and it’s a byproduct of buying that relationship.”
Building a collaboration
Andriulli stated he took a look at those relationships to comprehend what made some of them stick out over others.
“There are certainly lots of relationships where you are sharing expenditures, and you’re doing marketing together to grow your service,” Andriulli stated. “What I was concentrating on was looking at those relationships that we have actually had for years, whether it be real estate agents, CPAs, or financial advisors, and seeing what the difference was between those and all the other ones. That upper echelon relationships were partnerships, versus everything else we thought about a relationship.