Turn the Tide media installation sets inside Environment Promise Arena Inside Environment
Pledge Arena, a massive media setup titled Turn the Tide transforms two interior walls into an architectural user interface combining ecological imagery, lighting, and motion. Developed by Digital Kitchen area within the arena by Populous, the setup covers nearly 400 feet throughout the building’s east and west walls. The intervention is integrated into the spatial environment of the arena, which is acknowledged as the world’s first net-zero carbon accredited arena. Rather than working as a standalone display, the project embeds media systems straight into the architectural surfaces, connecting visual content with the venue’s wider sustainability structure.
The setup extends throughout 2 large interior walls. The east wall measures around 190 feet in width and is built from 150 interlocking panels. Across this surface, macro imagery of earth, water, and air forms a continuous visual gradient that shifts in response to movement through the area. The imagery was produced using high-speed and time-lapse cinematography recorded with Blackmagic Style cinema video cameras and Canon L-series lenses. Close-range footage of natural products and ecological aspects forms the basis of the progressing visual composition showed throughout the wall. On the west wall, circular LED panels are embedded within the arena’s living wall system. These displays present sustainability turning points associated with the arena’s environmental commitments and climate pledge signatories. Through this configuration, ecological information becomes part of the building’s interior environment. The installation translates info about sustainability efficiency into a visible spatial component experienced by visitors moving through the arena.
Turn the Tide covers throughout the east and west walls of Climate Pledge Arena|all images thanks to Digital Kitchen Turn the Tide positions media as a permanent architectural layer The job was established over an eight-month production period under the direction of executive imaginative director Mason Nicoll at Digital Kitchen. The process combined motion design with digital fabrication strategies to coordinate several product systems, including LED panels, vinyl surface areas, and backlit fabric elements. A workflow using Adobe Creative Cloud tools and DaVinci Willpower was employed to preserve color consistency and visual continuity across the setup’s architectural scale.
With Turn the Tide, media functions as a permanent spatial layer within the arena’s interior architecture. The installation integrates moving image, lighting systems, and material surfaces into a unified style element that matches the building’s environmental program. By embedding ecological imagery and sustainability metrics within the architecture, the task presents a visual system that links visitors to the arena’s climate-focused structure while moving through the place’s interior spaces.
the 190-foot east wall is made up of 150 interlocking panels forming a shifting environmental gradient backlit material, vinyl graphics, and LED systems make sure visual connection throughout products at architectural scale