Minimalist style– the perpetual hegemony of the midcentury contemporary design– can feel cold, austere, and in the worst case, bland. Putting a modern spin on this cannon, specifically in the context of the ever-influential “Danish school,” FRAMA imbues its succinctly conceived, pared back furnishings with the plasticity of distinctive ascription. Standing-out among the crowd of “modest” Danish style classics– reproductions and reinterpretations– its precision-engineered designs are frequently rendered in the smallest of patinated and polished metals; lightly treated woods; and moderately upholstered fabrics. FRAMA isn’t merely a furniture manufacturer, nevertheless.
