AFEELA 1 art cars and trucks by hajime sorayama and
matt copson Sony Honda Mobility taps Hajime Sorayama and Matt Copson to turn its electric vehicle AFEELA 1 into art vehicles. Each variation of the vehicle carries the work of the particular artist throughout its outside, wheels, and interior screens, and these aren’t production designs as they’re placed as art items. The company brought the Matt Copson’s automobile to Frieze Los Angeles in February 2026 and is set to host a second setup in Tokyo for Hajime Sorayama’s AFEELA 1 electrical art car starting March 14th, 2026.
The Tokyo setup shows the Japanese artist practice, whose career spans 5 decades of hyper-realistic illustration of robotic and mechanical types. Hajime Sorayama’s acknowledged work is the visual style of AIBO, Sony’s consumer robotic dog, which was very first released in 1999. His technique is built around surface area, or the way light hits chrome and reflection develops the illusion of volume. His automobile, named AFEELA Model Tuned Up by Hajime Sorayama, is constructed around the three styles of the artist’s retrospective exhibit: light, openness, and reflection. All of these refer back to his decades-long creative practice.
all images courtesy of Sony Honda Mobility retroreflective lights and moiré effect as styles For the AFEELA 1 electrical vehicle, artist Hajime Sorayama includes the moiré result on the wheels, a pattern that appears when two routine grid structures overlap at a small angle, producing a third pattern that moves as the audience relocations. On a wheel, then, the impact changes with every turn. The pattern is not printed but crafted into the surface geometry, allowing the tire to look in a different way depending on the angle of the light and the speed of the cars and truck. The exhibit opens at CREATIVE MUSEUM TOKYO on March 14th, 2026, on the 6th floor of the Toda Structure in Kyobashi, Chuo-ku, and runs through May 31st.
Before Hajime Sorayama’s AFEELA 1 electric art cars and truck, Sony Honda Mobility has already tapped artist and director Matt Copson for a previous model. Offered his practice on light and movement across film and setup, he turned the surface area of the electrical lorry into a canvas with retroreflective lights, the ones utilized on emergency situation automobiles and road signs, throughout the outside of the automobile, producing illuminated splash patterns all over the surface. The artist’s work likewise extended the work into the automobile’s interior, as he put his own twist into the AFEELA 1 Media Bar, which encounters the dashboard, and the Breathtaking Screen. Matt Copson’s AFEELA 1 electric art vehicle appeared throughout the Frieze Los Angeles setup, which ran from February 26th to March 1st at Santa Monica Airport. The exact same model is set to appear at Frieze New York, running from Might 13th to 17 that The Shed in Manhattan.
view of Hajime Sorayama’s AFEELA 1 electric art automobile view of Matt Copson’s AFEELA 1 electric art car Matt Copson’s design appeared throughout the Frieze Los Angeles installation view of the AFEELA 1 electrical cars and truck each variation of the car brings the work of the respective artist
rear view of the production model
task details
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cars and truck model: AFEELA 1
artists: Hajime Sorayama, Matt Copson|@hajimesorayamaofficial, @mattcopson
business: Sony Honda Movement|@shmafeela