PUMA’s brand-new hub in Los Angeles is more than an office. The customers informed West of West “they were interested in checking out ideas beyond the conventional concepts of a work environment,” discussed Jai Kumaran, partner of the architecture company. PUMA’s interests lie in inhabiting an area that can work as a catalyst for cultural production and experimentation, a location to play on styles hands-on. Delighted by the innovative freedom of carrying out more unique programs, West of West provided a vertical campus whose swanky interiors belie the industrial workplace typology and in shape along with prototyping laboratories.
The nontraditional technique begins with the structure itself. West of West added onto an existing structure on a corner lot to create the school, designing the volume of cross-laminated timber and steel to read as a residential structure. Terraced exteriors and an outside staircase covered in vertical scrim, where the brand-new develop satisfies the old, scale the adaptive reuse effort to coincide with the neighboring structures.
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