MARA UPDATES ITS DIGITAL IDENTITY
Italian furniture business, Mara, enters 2026 with an ambitious vision, progressing into a main protagonist in the international interior decoration and architectural landscape. The brand name is preparing for a high-intensity calendar of worldwide visits, most notably the Salone del Mobile.Milano in April (Hall 22, Stand A25) and Orgatec in October. Following a year of considerable turning points in London, Amsterdam, and Paris, Mara intends to go beyond these achievements by additional strengthening its function as a strategic partner for intricate contract and property jobs.
In parallel, the company’s style advancement is mirrored by a total renewal of the digital identity, showing the worths that are forming the brand name today: development, significance, flexibility, and a greater openness to color.
all images courtesy of Mara FURNITURE’CRAFTED IN ITALY FOR LIFE AND WORK’The refined business identity balances Mara’s historic core business in workplace & office and hospitality with a new, vibrant growth into the property sector. This transition is directed by the new reward,’ Crafted in Italy for life and work,’showing a viewpoint where technical innovation satisfies creative vision.
Central to this shift is a refreshed digital manifesto established to equate the brand name‘s technical strength into a dynamic, fluid experience. This digital advancement, produced in collaboration with the multidisciplinary studio Adoratorio, ensures the project culture is felt as highly online as it is in a physical display room.
EXPANDING THE HORIZON THROUGH PROMINENT COLLABORATIONS Beyond the furnishings itself, Mara remains deeply rooted in its area. Sustainability functions as a generative worth that traces back to the business’s origins in the Franciacorta area, where ongoing financial investments in energy services and technical research continue to shape its production methods. Similarly basic in diversifying Mara’s variety are collaborations with globally renowned designers such as AMDL Circle (the studio founded by Michele De Lucchi), Christophe Pillet, Ferruccio Laviani, and Marcello Ziliani. These partnerships enable the brand to instill its technical DNA into more intimate, living-oriented environments, expanding its reach from work area and hospitality into the domestic sector.
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