Atlanta, 26th February 2026, Interface, the worldwide flooring and sustainability leader, introduces noravant ™, a first-of-its-kind PVC-free resistant floor covering option combining high efficiency, bold style flexibility, and a low-carbon footprint. With ingenious technology behind its design versatility, noravant enables designers to define rubber in more areas within high-performing environments. The addition extends the business’s rubber offering, which now includes noraplan ®, norament ®, and noravant ™. The very first product within the platform, noravant wood, features the market’s first woodgrain design in rubber floor covering, assisting to bring a natural aesthetic to demanding environments like healthcare waiting locations and patient rooms, where durability and cleanability are necessary.
noravant wood is readily available in 10 Nordic-inspired colorways, including creamy ivories, sandy taupes, and deep grounding tones. Together, the scheme moves from warmer to cooler woodgrains, providing designers a range of alternatives for creating areas that feel welcoming, without jeopardizing on performance or sustainability. The woodgrain style of noravant lumber works as the platform’s initial product, with plans to introduce brand-new designs in the future for even higher design liberty.
noravant is the outcome of dedicated R&D and product engineering development concentrated on pressing the borders of possibility within the rubber classification:
- Features an innovative multi-layered building that delivers the efficiency advantages of nora rubber flooring, greater style liberty with on-trend aesthetic appeals, and boosted sustainability
- Stands up to requiring interiors with ShieldForm ™, an exclusive advanced surface area technology that supplies best-in-class chemical and stain resistance, simple and easy cleaning, and long-term durability
Anne Marie Lisko, Vice President of Global Item Classification Management at Interface, said:”noravant is a significant breakthrough in floor covering– there’s now a PVC-free resilient item that integrates superior performance with unequaled design flexibility, all while keeping a low carbon footprint.”
“Our R&D, manufacturing, item, and design teams have actually been dealing with this groundbreaking platform for rather some time, conducting substantial in-market tests to ensure it satisfies our quality and efficiency standards. Structure on more than 70 years of expertise in the rubber category, noravant contributes to our portfolio of hardworking rubber floor covering options.”
noravant is the newest chapter of the nora rubber innovation story and advances what started with noracare, its rubber flooring engineered for increased cleaning, exceptional resistance performance, and improved sustainability. When noracare launched in Europe in 2020, it set new benchmarks for rubber flooring, fulfilling the needs of tough environments with the greatest health requirements. Now, noracare ends up being noravant and represents the next step forward in this tradition of innovation. With noravant, customers get the same proven performance as noracare with a new name.
noravant has among the lowest carbon footprints in rubber, supporting User interface’s strong ‘all in’ dedication to be carbon negative by 2040. The platform consists of 10 per cent post-industrial recycled content, incorporates bio-based materials, is PVC-free, and is Cradle to Cradle Licensed ® Silver. Products can also be recycled at User interface’s specialised center in Germany and will be part of the nora product take-back programme.
Kelly Simcox, Head of Global Style at User interface, said: “With noravant, we’re bringing disruptive style thinking and competence in innovation to the rubber classification. We have actually currently elevated our nora portfolio utilizing innovative chip blends and nuanced color to create marble- and terrazzo-inspired appearances. noravant builds on this success and expands the creative capacity of rubber even further. It’s a real style platform that empowers designers to develop inspiring areas– specifically in healthcare, where high efficiency is essential.”
To read more about User interface and its portfolio of flooring options, visit interface.com