< img src="https://www.propertywire.com/wp-content/uploads/2026/04/property-news-1777006846586.webp"alt =""> A tenant was photographed and recorded whilst asleep in bed as part of marketing materials for a six-bedroom HMO property noted for sale in Penrith, Cumbria, with a guide cost of ₤ 135,000.
The home, marketed by Prime Property Auctions, is licensed for six residents and presently homes 5 renters, creating monthly rental earnings of ₤ 2,280, or ₤ 27,360 each year. The listing recommends a prospective yield of 18% if bought at the guide price.
Marketing products raise concerns
The listing includes a walk-through video and several photographs, among which reveals a renter in bed. The video footage begins outside the Victorian terraced house and progresses through the bathroom and kitchen before going into the bed rooms where the tenant was recorded.
Under Section 11( 6) of the Landlord and Tenant Act 1985, landlords and representatives are needed to provide at least 24 hr’ composed notification before getting in a residential or commercial property. Occupants have the ‘right to peaceful pleasure’, implying they can reasonably decline gain access to.
According to the National Residential Landlords Association, whilst communal areas in HMOs can be less limiting, occupants maintain special possession of their spaces, where more stringent personal privacy protections apply. The event comes as property managers deal with analysis over rental practices, highlighting ongoing issues about renter rights.
Auction sale process
The property is being cost auction, where properties can often cost more than the listing cost. Prime Residential or commercial property Auctions explained the home as being offered by a proprietor who “simply wishes to sell the residential or commercial property, like any other property manager”.
The marketing technique contrasts with more comprehensive challenges in the property market, as evidenced by recent reports of decreasing sales activity across the sector.
The occurrence raises questions about marketing practices in the buy-to-let sector and the balance in between home sales procedures and occupant privacy rights in occupied investment properties.