Since Picea took the reins of iRobot in January, the Roomba maker has been on a release binge. The company initially introduced the Roomba Mini in March, a gadget iRobot insisted was currently in the pipeline before the ownership modification. In Might, the business dropped 8 brand-new Roombas in a single sweep. 2 months later, iRobot is back, and this time it has done something it has never ever tried in over 20 years of making robots.
Breaking brand-new ground, iRobot has actually introduced its first-ever flooring cleaner that isn’t a robot at all. Dubbed Roomba Electro Plus, the company’s first floor cleaner is a cordless, hand-pushed device that vacuums, mops, and disinfects difficult floors in a single pass. Floor cleaners are a cent a dozen these days, but what makes Electro Plus its keep is its method.
According to the business’s news release, the “Roomba Electro Plus transforms common tap water into an effective disinfecting service that eliminates 99.99% of germs, viruses, fungi and bacteria without any added chemicals, toxins, steam, or intricacy.” In basic terms, iRobot uses electrical energy to eliminate bacteria. iRobot’s chief engineer and VP Adam Pope explained the science to CNET’s Ajay Kumar, describing how the process pulls naturally occurring chlorine from faucet water and turns it into hypochlorous acid utilizing electrical power.
iRobot likewise states in its news release that “Roomba Electro Plus is safe for kids, pets, and the planet.” That is because, unlike conventional floor cleaners that depend on bleach as their main cleaner, Roomba Electro Plus utilizes a chemical-free service that is eco-friendly and mild on sealed wood, tile, laminate, stone, and vinyl floorings.
In addition to being chemical-free, the Roomba Electro Plus also helps you save dollars. The declaration will not make much sense if you have never ever owned a vacuum cleaner before. But those of you who do know that brand names offer their own cleaning agents, which they typically stress is the only compatible solution with the particular model. This causes included expense for the purchaser, considering a regular cleaning agent would cost ten times less than what the brands sell. iRobot saw this loophole and introduced the Roomba Electro Plus, which eliminates making use of chemicals and toxins.
Brink’s Jennifer Patitnson, who has actually been observing the smart home industry patterns for a decade, explained that Electro Plus is basically similar to a new type of flooring cleaners coming from brands like Roborock and Dreame. What, however, separates the Electro Plus is its ability to turn routine tap water into a commercial-grade disinfectant cleansing option. Forbes’ Monica Petrucci also applauded the floor cleaner for its ability to decontaminate without depending on extreme cleaners. Redditors are yet to have their say, however the launch has met combined to positive evaluations.
Along With the Electro Plus, iRobot presented five new robotic models for the North American market. This consists of Max 775 Combo, Max 715 Vacuum, and Plus-tier 575, 515, and 415 Combination robotics. Engadget’s Matt Tate mentioned that limit 775 is now iRobot’s most advanced robotic yet, loading LiDAR mapping, AI-based barrier recognition, and the same self-cleaning PowerSpin mop discovered on the Electro Plus. The three Plus models are a significant 46 percent smaller sized than their predecessors, little enough to duck under furniture with as low as 9 cm of clearance.
Likewise Read: Finest Handheld Vacuums You Required for Everyday Cleansing in 2026
Whether any of this brings back iRobot’s standing against Chinese and domestic competitors that have exceeded it in R&D costs over the previous few years remains an open concern. But going by sheer output, which is 3 major launches in six months, this plainly represents that iRobot and its brand-new boss, Picea, have actually gone on offending mode. Will it make any distinction? We will understand once iRobot’s quarterly reports are out.
In the meantime, the Roomba Electro Plus and the new Roomba lineup are up for pre-sale now at iRobot’s official site, with retail availability expected later on this month. The Roomba Electro Plus is priced at $400, while many robovacs begin at $600.
< img width="1280" height="748" src="https://cdn.homecrux.com/wp-content/uploads/2026/07/Roomba-Electro-Plus-5-in-1-Disinfecting-Hard-Floor-Cleaner_6.jpg"alt="Roomba Electro Plus Floor Cleaner"/ > Image: iRobot Image: iRobot Image: iRobot 
< img width="1280" height="862" src="https://cdn.homecrux.com/wp-content/uploads/2026/07/Roomba-Electro-Plus-5-in-1-Disinfecting-Hard-Floor-Cleaner_3.jpg"alt="Roomba Electro Plus 5-in-1 Decontaminating Tough Floor Cleaner"/ >
Image: iRobot
< img width="1280" height="1045" src="https://cdn.homecrux.com/wp-content/uploads/2026/07/Roomba-Electro-Plus-5-in-1-Disinfecting-Hard-Floor-Cleaner_1.jpg" alt="Roomba Electro Plus 5-in-1 Disinfecting Difficult Floor Cleaner"/ > < img width="1280" height="1045" src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%201280%201045%22%3E%3C/svg%3E" data-src="https://cdn.homecrux.com/wp-content/uploads/2026/07/Roomba-Electro-Plus-5-in-1-Disinfecting-Hard-Floor-Cleaner_1.jpg" alt="Roomba Electro Plus 5-in-1 Decontaminating Difficult Flooring Cleaner"/ > Image: iRobot