Picture: JPix/NurPhoto/Getty Images
Are people still purchasing Labubus? Pop Mart, the business behind the viral collectible plush toys appears to think so– the New York Post reports that the Labubu-maker signed a retail lease on Fifth Opportunity and East 54th Street. (Per the Post, Cushman & Wakefield and proprietor Josef Buchmann verified the lease but decreased to call the occupant.) The store will inhabit a 7,000-square-foot retail area and sit next to Swarovski and down the block from a forthcoming Rolex head office.
Just how much Labubu can the city take? Last fall, the Post reported that Pop Mart likewise leased another 7,000-square-foot space in Times Square for its flagship. That store is expected to open in late 2026, and the finalizing was for a ten-year lease. It’s difficult to picture anyone caring about Labubus in 2036, but it was also tough to envision anyone caring the very first time around. Life has plenty of surprises.
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