Decoration has become part of Coco Greenblum’s life for as long as she can keep in mind. Her grandpa owned furnishings showrooms in New Mexico. Her nana was an interior designer whose Dallas home formed her own aesthetic. “I coped with her at various points growing up, and I would invest hours soaking up the fabrics, art, and things,” Greenblum states. “The method she layered antiques with contemporary pieces was both thoughtful and effortless, which juxtaposition has deeply affected the method I approach design today.”
Initially from Austin, Texas, Greenblum quickly ventured to California. She worked for firms in San Francisco and ultimately settled in Los Angeles. Later on, the innovative went on to lead the West Coast studio of Jeremiah Brent Style, overseeing a wide range of projects.
Image: Tina Michelle In 2025, Greenblum developed her eponymous company, where a collective process ensures that each interior is individual and consists of unique, curated items. She lets each task unfold organically, and thinks that areas need to evolve with individuals in them. Completed spaces are genuine, adaptable, and ageless.
Greenblum’s job entails more than simply organizing furniture– she weaves together stories and craftsmanship that feel individual to the client. What’s more, she loves to source or commission pieces that reflect those narratives and bring soul into a place.
She has an appreciation for products, one stone in specific, and when she checked out Carrara, Italy, it transformed her viewpoint much more. “I have actually constantly been mesmerized by veining and the way marble narrates,” Greenblum notes. “Each piece feels like a work of art developed by the Earth, entirely distinct and inherently gorgeous.”
Today, Coco Greenblum joins us for Friday 5!
1. Bathroom The bathroom at Chapultepec Castle in Mexico City stopped me in my tracks. The palette is extremely relaxing and in some way still feels fresh, despite being completely untouched. The mirror’s reflection includes this unanticipated layer of depth that makes the area feel almost cinematic.
2. Back Stairs The back stairs at Beauty salon 94 in New York City are such a minute. Architecture as art, they deliver drama and class with uncomplicated self-confidence.
There’s a stunning stress in between ageless and contemporary concepts. 3. PRB Collection The PRB Collection and home in Peak, NC modified my brain. Every piece is antique, yet the space feels incredibly existing.
The collection is layered and deeply
personal, you can feel the history and soul each piece carries with it. 4. Stair Railing I snapped this image while roaming Charleston, SC in 2015. The tones are so lively, in spite of the building clearly showing its age. The stair railing detail is especially beautiful, a suggestion that
workmanship is what makes a location extraordinary. 5. Jacques Jarrige Ring I just recently purchased this ring from Valeria Goodman Gallery. Jacques Jarrige is understood for his big scale sculptures, however he established a little fashion jewelry line that echoes the very same fluid forms. It feels like using a piece of art, sculpture and fashion jewelry in one!
Functions by Coco Greenblum and Studio Coco Greenblum:
Image: Tina Michelle Dona Christina A historic mid-century home was brought back and reconditioned for a young, dynamic couple in Los Angeles. Lots of initial information were kept to maintain the stability of the architecture. The combination references classic tones and textures from the age while including contemporary pieces. Most of the furniture and lighting is antique, collected from local dealers. The home holds lots of considerable artworks, which balance out the vintage profiles throughout.
Image: Tina Michelle 16th Street We transferred from San Francisco to Los Angeles with no furnishings, as we wished to begin fresh in our brand-new city. Area hidden, we moved straight from our honeymoon to our new home. The scheme is composed of rich neutrals and layered textures to produce a truly peaceful space. Things and décor were found at flea markets and throughout our travels.
Picture: Kylie Fitts Love Chalet Bumble’s winter Aspen pop-up needed a three-week turnaround in order to open for the holiday. The long, narrow areas were looped by signature Bumble-yellow painted baseboards and trim. The main entry was designed to embody an advanced hive, with the antique case piece, pedestals, Murano glass pendant, and ceiling detail all textured to mimic a hive-like pattern. The bar also features an antique case piece from the 1970s, mixed with shearling easy chair, a Nordic Knots rug, and an inset wallpapered ceiling cove.
Photo: Tina Michelle Buena Vista Bath A playful nod to 80s glamour, the main bath balances vibrant pattern and polish with a clearly individual story. The House of Hackney wallpaper– chosen in London during a see to the brand name’s head office with the customer– brings a sense of history, love, and location into the space.
Image: Tina Michelle Forest Trail Developed for Shannon Ritchey, creator of Evlo Fitness, this Austin-based home was pictured as a warm, practical retreat for her growing household. Working closely with the client throughout the procedure, our style focuses on convenience, flow, and longevity, developing areas that feel both elevated and deeply habitable.
Anna Zappia is a New York City-based author and editor with an enthusiasm for fabrics, and she can often be discovered at a fashion exhibit or shopping for more books. Anna writes the Friday Five column, in addition to commercial material.