Two of real estate’s biggest names are joining forces.The Real Brokerage Inc. (NASDAQ: REAX)and RE/MAX Holdings, Inc. (NYSE: RMAX )revealed on Monday that they have actually entered into a definitive contract for Real to obtain RE/MAX Holdings in an offer that values the latter at around $880 million. The combined company would run under the name Genuine REMAX Group, and trade on NASDAQ under Real’s existing ticker, REAX.The offer brings together Genuine’s fast-growing, technology-driven platform– presently supporting more than 33,000 representatives across the U.S. and Canada– with REMAX’s global franchise network of more than 145,000 agents in almost 8,500 offices throughout more than 120 nations and territories. On a pro forma basis, the combined company would have generated approximately$2.3 billion in annual earnings and $157 million in Adjusted EBITDA before synergies in 2025. Don Kottick, President of REMAX Canada, shared the news on LinkedIn.”We are incredibly thrilled for this next chapter as we combine 2 extremely complementary businesses to develop a leading tech-enabled global realty platform, “he wrote. What the deal appears like Under the terms of the contract, RE/MAX Holdings investors can elect to receive either$13.80 in
money per share or 5.15 shares of the brand-new Genuine REMAX Group, subject to proration. The aggregate money paid to RE/MAX Holdings investors is topped between $60 million and$ 80 million. Genuine investors will get one share of Genuine REMAX Group for each share they currently hold.Following the close, Genuine shareholders are anticipated to own approximately 59 %of the combined business, with RE/MAX Holdings investors holding the staying around 41 %on a fully diluted basis.The deal is not subject to funding conditions. Real has actually protected a$550-million funding commitment from Morgan Stanley Senior Funding and Apollo Global Financing to refinance REMAX’s existing financial obligation and cover the money part of the consideration.The tech angle Real’s growth story has been built on its proprietary platform, reZEN, which integrates deal management, AI automation, and monetary services. The acquisition is framed, in big part, as a technology upgrade for the REMAX network– providing
its franchisees and agents access to tools that REMAX’s scale has not previously offered.Real CEO Tamir Poleg, who will work as Chairman and CEO of the combined Genuine REMAX Group, called the deal “a transformational minute for the industry.” REMAX CEO, Erik Carlson, stated Genuine brings”distinguished, best-in-class innovation”that will drive higher performance and assistance throughout the REMAX network.REMAX and Motto
Home Loan– the U.S. nationwide home loan brokerage franchise brand that REMAX introduced in 2016– will both continue operating under their existing brands. Real’s owned brokerage will continue under the Real name.A 50-year brand, and what’s next REMAX was founded in Denver in 1973 by Dave and Gail Liniger, and has turned into one of the
most commonly acknowledged real estate brand names on the planet. In 2025, REMAX-affiliated representatives participated in roughly 1.8 million deal sides worldwide, consisting of approximately 1 million in North America alone.Dave Liniger, who manages roughly 38%of
REMAX Holdings’voting
power and has accepted vote in favour of the transaction, called it “the right time” and Real “definitely the right partner “for REMAX’s next chapter.The integrated business will be headquartered in Miami, where Real is presently based, with substantial operations remaining in the Denver area. The deal is anticipated to close in the second half of 2026, subject to regulatory and shareholder approvals.