Apple’s items have always had to do with finding joy: delight in the creative procedure, pleasure in the user experience, and– of course– pleasure in the neighborhood, regardless of technical proficiency. A typesetter by trade, my mother brought our first Apple Macintosh computer– I’m dating myself with that recommendation– into our home in the early 1990s. When I think of tech-enabled delight in my life time, a few minutes come to mind: discovering graphic art at age 6 while playing Kid Pix on that exact same machine; as a teen, watching Elle Woods purchase the iconic Tangerine iBook in Lawfully Blonde; and, simply recently, updating my mom to a vibrant brand-new iMac. Now I feel that exact same rush once again, unboxing the brand name’s most current launch: MacBook Neo.
While the minute feels memorable for everyone involved, there is something instantly familiar about the experience. Within Apple’s laptop family tree, MacBook Neo inhabits an appealing middle position nestled in between the sleek minimalism of the MacBook Air and the muscular performance of the MacBook Pro. The outcome is a device that
feels both friendly and capable– sometimes, even adorable– broadening the Mac community without diluting its style DNA.