el departamento phases cinematic interior within flagship shop El Departamento finishes the Woman Pipa flagship store in Madrid, located on Calle Lagasca in the Salamanca district. The 106 sqm retail area reinterprets conventional shop designs through a scenographic technique that incorporates interior architecture with cinematic references. The concept, entitled Soirée Dreams, structures the space as a sequence of environments where retail, atmosphere, and narrative are carefully linked.
The style draws on visual recommendations related to the work of David Lynch, especially in its usage of contrast, reflection, and spatial ambiguity. Upon entry, a metal wall-mounted telephone introduces the spatial story, accompanied by a neon sign displaying the brand’s declaration. These elements develop a shift from the street into a controlled interior environment.
Product and surface area treatments define the spatial continuity. A blue, water-effect floor extends across the shop, coupled with walls finished in matching limewash, forming a constant envelope. The main counter, placed as a focal component, is built from backlit corrugated glass blocks and topped with a suspended brushed aluminum light fixture.
all images by Sergio Pradana velour, synthetic fur, and glass make up woman pipa’s layered landscape Studio El Departamento arranges screen locations through a combination of reflective and textured aspects. Three mirrored arches frame the main retail zone, enhancing spatial depth and visual layering. Garments are presented versus a backdrop clad in silver-toned faux fur, while footwear is arranged within recessed specific niches lined with contrasting pink and blue velvet.
The fitting room location is conceived as an unique spatial condition within the shop. It is defined by gradient silk curtains that confine the boundary and illuminated mirrors that reference standard dressing spaces. A Murano glass chandelier is suspended centrally, functioning as a visual anchor within the space. Seating aspects, including chrome stools and velour poufs, finish the plan.
A secondary level homes ‘L’Atelier,’ an event-oriented space with a more contained product palette. The flooring is completed in green carpets, while the walls are outfitted in dark wood veneer, producing a more enclosed and suppressed environment. This lower level extends the program beyond retail, accommodating private occasions and brand-related activities.
Lady Pipa flagship shop finished by El Departamento in Madrid a scenographic retail layout structures the interior series