Ownli has introduced its realty platform nationwide across 43 states, positioning its commission-free model as an option to current settlement fees, the business revealed Tuesday.
The Denver-based company stated that since March 1, 2026, its platform features more than 500,000 active residential or commercial properties across the U.S., representing $313 billion in total market value and an average home price of $730,000. Listings cover all significant U.S. markets, with the biggest concentrations in Texas and Florida.
Ownli’s design allows property owners to list and price homes straight and provides purchasers access to confirmed across the country listings and real-time market data without traditional representative commissions. The business positions the item as a way to surface area rates and transaction information in advance and to get rid of a few of the procedural complexity and surprise expenses that usually emerge late in a sale.
The launch comes as the property brokerage market deals with structural change following the National Association of Realtors’ settlement over broker commissions and buyer-broker guidelines. Commission practices are under heightened legal and regulative analysis, large brokerages and franchises are consolidating, and cost pressures are keeping numerous potential purchasers on the sidelines even as rates support.
According to Ownli, users on the platform conserve approximately $42,832 in commission costs per transaction compared with a conventional percentage-based model. The business reports that sellers in the $400,000 to $500,000 price variety conserve about $25,000 usually, while sellers of $1 million-plus homes conserve more than $160,000. Purchasers using the platform do not factor in traditional buyer-agent fees that are normally paid by sellers, which the company argues can make their offers more competitive.
“Search got modern. Pricing didn’t,” CEO Blake O’Shaughnessy stated in the launch announcement. “When charges do not match the real intricacy of an offer, individuals observe. We think it’s time customers had another choice.”
Rather of the conventional percentage commission structure, Ownli is constructed around direct listing by homeowners, who retain control over prices method and settlement. Buyers gain access to real-time data and property details without what the company refers to as intermediary gatekeeping.
Ownli stated Texas and Florida are presently its biggest markets, with more than 106,000 homes worth $59.5 billion in Texas and more than 100,000 homes worth $75 billion in Florida. Both states have actually been among the most active and competitive housing markets in the country over the past numerous years, and they are also hotbeds for experimentation with alternative listing models, discount brokers and fee-for-service offerings.
For housing professionals, Ownli’s nationwide growth is another signal that alternative payment and service models are most likely to keep getting attention in the wake of the NAR settlement. While many deals today still circulation through conventional full-service brokerages, increased rate sensitivity, increasing equity stakes for long-lasting owners and regulatory concentrate on steering and openness are creating an opening for platforms that decouple compensation from price.
How rapidly consumers and practitioners embrace models like Ownli’s will depend upon local norms, MLS participation rules, state-level agency laws and how purchasers and sellers worth hands-on representation versus direct, tech-enabled workflows. However the business’s scale at launch– with hundreds of thousands of listings and concentration in large Sun Belt markets– shows that the competitive landscape for both listing representatives and discount brokerages is most likely to become more fragmented.
Ownli explains itself as a realty technology company focused on openness, simplicity and cost by combining exhaustive realty data with a consumer-facing user interface.
This short article was produced using HousingWire Automation and evaluated by a HousingWire editor before publication. The system assists convert company announcements and market information into HousingWire-style news coverage.