< img src="https://www.propertywire.com/wp-content/uploads/2026/03/property-news-1773216086522.webp"alt =""> A Prime Central London estate firm has reported that its AI-powered telephone system has processed more than 11,000 purchaser queries since September last year, according to functional information launched by the company.
Jefferies London mentions that its system, called J.E.S.S.E. (Jefferies Estate Sales Support Engine), has dealt with an average of approximately 1,863 calls per month. The firm approximates the technology saves partner brokers around 10 hours weekly in administrative jobs.
Call managing and viewings
According to the agency, the system currently manages all incoming calls and a part of outbound sales calls, matching buyer requirements with readily available listings. The technology has generated 212 residential or commercial property watchings and supports sales offers by qualifying enquiries and scheduling consultations directly into brokers’ calendars.
The company reports that J.E.S.S.E. can handle as much as 5,000 calls at the same time, allowing the brokerage to react to purchaser enquiries and follow up with prospective buyers when residential or commercial properties become available. The agency computes the system saves each partner broker roughly two hours per working day by managing initial enquiries, credentials, and appointment booking.
Market context
Damien Jefferies, creator of Jefferies London, said the firm established the technology to improve response times while preserving customer relationships. “Building relationships is basic to our business, especially in Prime Central London, but relationships just remain strong when they’re backed by results,” he specified.
“In a market where expectations are high and timelines are tight, our customers do not just want reassurance; they desire results,” Jefferies included.
The adoption of AI systems in property agencies shows more comprehensive patterns in the sector, where companies are exploring automation to manage high enquiry volumes while trying to preserve service levels. The Prime Central London market, characterised by high-value deals and competitive conditions, has actually seen agencies increasingly invest in technology to distinguish their operations.