A number of groups from the former brokerage are joining the brand-new group– consisting of The Danka Real Estate Team, The Gwin Team, Your Home of GA Team, The Lawson Group and Live in the ATL– together with independent representatives.
Those teams will continue to operate under their existing brands while aligning under the Legends Property Group structure within Real.
Benson said the shift was developed to permit agents to continue operating separately while accessing shared tools and resources.
“We developed Legends around the concept that agents should have the flexibility to grow their businesses their method,” Benson stated. “Real used the greatest alignment with how our agents really work. Its innovation platform is meaningfully ahead of what we were seeing elsewhere in the market, and it’s paired with a collective, agent-first culture that allows representatives to operate more effectively while keeping ownership of their services and brands.”
Genuine CEO and Chairman Tamir Poleg stated the move reflects the business’s focus on attracting recognized groups and representatives.
“Legends Real Estate Group exhibits the collective spirit our company believe in at Real,” he said. “This is a collective of knowledgeable specialists lining up around a shared approach that cooperation, technology and culture together create higher opportunity for agents.”