” I think their expectations tend to be greater,” he stated, noting that when technology failed, Gen Z borrowers still grabbed face-to-face assistance.
Stability still matters for older occupants
Rently’s report suggested that older renters are less focused on speed and more on predictability. It found that 49% of Boomers reported feeling no pressure to ever own a home, which having repairs handled and preventing “surprise charges” are particularly crucial to that cohort.
More youthful households anticipate leasing and obtaining to feel as fast and coordinated as the apps on their phones, while older occupants and borrowers still anchored on certainty and human assistance.
Operators that might deliver both would be much better placed in a market where renting, for many, now look less like a detour and more like a destination.
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