10 years after founding Popup Flower shop, Kelsie Hayes has actually completely settled down. After studying fashion design in LA, Kelsie early in her career worked as an innovative director for a now-defunct clothing label that staged picnics and other surprise in-store happenings. These events are what inspired her to become a self-taught floral designer. Her specialty: coming up with jailing methods for style brands to get people to crawl out from behind their screens.
Based in New York City however at first peripatetic, Kelsie ran pop-ups and offered bouquets from a flower cart at a Theory shop. Soon, she was dealing with a larger scale for the likes of Prada, Gucci, Hermès, Gigi Hadid, Eva Chen, and Netflix: creating sets for style shows, producing influencer suppers, and developing the florals for red carpets. Constantly asked for the perfect Manhattan area to hold occasions, Kelsie recognized it was time to open her own.
A definitive sort, she understood that the 2nd location she took a look at was The One. Kelsie likewise occurs to be visionary: the former lighting showroom on West 28th Street was absolutely nothing more than an industrial white box (easily a block from Popup Flower shop’s workroom in the Flower District). It’s now House of Three, a clubby, other-worldly event area where Kelsie and team host private events and creative workshops. Created as intuitively as Kelsie’s florals, the space is filled with innovative, workable concepts worth attempting in the house. Come see.
Photography by Ori Harpaz, thanks to Popup Floral designer (@popupflorist) and Home of 3 (@houseofthreenyc).
Above: A”floral designer’s kitchen”showcases Kelsie’s ever-growing collection of vases, brand-new and old– and acts as an interesting gem box right off the entry. Two of Kelsie’s go-to sources for ceramics are the antiques shopping malls and Goodwill in her hometown of Cumberland, Maryland,(her sibling cases the offerings for her every Monday )and Apotheca Botanica of Mexico City (Kelsie and her other half and their four-year-old daughter invest weeks at a time in CDMX and always return with new pieces).
Kelsie had her go-to contractor, Jeremy Hogeland, construct the glass-walled partition. It was a splurge, however because they didn’t make any structural changes, no permissions were required.
Above: The kitchen, likewise referred to as the Blue Room, is painted Farrow & Ball’s Sugar Bag Light. Kelsie is a visual thinker who swears by state of mind boards and hires people who understand her ways: rather than supplying Jeremy, her professional, with plans, she had Crystal Ochoa, an illustrator on the Popup Florist group, sketch her concepts and he worked from her drawings (scroll to the end to see two examples that are extremely true to the completed outcomes).
The ruched cotton ceiling light is the Aldwin Pendant from Soho Home.
Above: Kelsie conceptualized your home of 3 plans with her partner, Justin Fine, a consultant for tech customer companies, whose input resulted in the living area: “Justin loves a conversation pit.” The floral Cassina couch, a vintage Italian design from Mid-Century LA, sets the tone; it was the very first piece Kelsie purchased for the area, “so everything needed to be designed around it.”
The Ubud Coffee Table is from Arhaus; Jeremy hung the weighty glass Pollensa Chandelier hours before the opening celebration.