
Gastronomes with critical tastes buds appreciate settings that make eating in restaurants as unforgettable as the food on offer. Yet a modern aesthetic in an eatery can appear cold and uninviting. Design2tone’s vision for a new area was everything about the balance of active ingredients, just like the modern Asian meals on the menu.


Found in the Seongsu district, SSOC sits in a location dubbed the “Brooklyn of Seoul,”dotted with remodelled storage facilities that are


now stores and exhibition areas. A fixture set up below the metal and glass facade produces illumination that discreetly changes color in response to the shifting environment of the outside, and catches the vibrancy of the streetscape. Once inside, visitors see contrasting materials that echo the melding of East-West food that chef Lee Jong-wook is understood for. Commercial-grade stainless-steel in the front-of-house area is not just easy to tidy, it also provides simply adequate sheen. A wood-look veneer, recomposed to display an abstracted natural grain, matches exposed brick. Custom tables with incorporated containers ensure that restaurants can savor their preferred vintage throughout their meal, from appetiser to dessert. A freeform bar counter with edges seems to move through the space, a best spot for people, while groups sit at four-tops. The open kitchen boasts a backsplash with ebony-colored tiles, plus shelves with wine bottles on display screen.


Tactically positioned chairs offer every patron a full view so they can view as their food is prepared. Ambiance is produced by means of lighting to produce a casual or raised feel.


Throughout the day, the sun’s rays highlight varied textures and shapes. At night, illumination is lowered, and focused beams introduce visual depth, constantly with a focus on the fare itself.